The most auspicious season is back and Johnnie Walker Blue Label has unveiled a limited edition for collectors. East meets West with sophisticated Chinese calligraphy emblazoned on the finest Scotch whisky – indeed, the Year of the Rooster celebrates pioneering spirit and welcomes a prosperous year and new beginnings.
The bottle is decorated with the four facets of the Chinese Zodiac including the Herald, the Prospector, the Pioneer and the Adventurer. The gold graphics reveal the rooster’s good fortune, courage and confidence, as it represents in the Chinese culture, juxtaposed against a stunning blue.
“The Year of the Rooster signifies fresh starts and new beginnings as we move into a brand new year,” says Rajesh Joshi, Marketing Director, Moet Hennessy Diageo. “This forms the backbone and inspiration behind the elegantly designed limited collector’s edition bottle.”
The Johnnie Walker Blue Label Limited Edition ‘Year of the Rooster’ bottle is now available at S$330, with only 90 bottles available in Singapore.