Bentley Motorsport Marks New Partnership with Princess Yachts


Bentley Motorsport recently partnered with Princess Yachts, signing a three-year sponsorship deal that will link the two British luxury manufacturers in exciting motorsport activities around the world. The event was marked by a display of the Bentley Continental G3 at Singapore’s Fullerton Bay Hotel with selected guests on board the Princess S60 for a cruise around freshwater Marina.

“The opportunities for both Bentley and Princess to work together collaboratively have ignited a series of exciting activities that we intend to reveal in the coming months,” said Kiran Haslam, Marketing Director for Princess Yachts in a press statement.

The new partnership will have Princess Yachts joining the other brand partners of Bentley Motorsport, whilst the luxury yacht manufacturer’s branding will also be on this year’s livery for the Continental GT3s racing in Europe’s Blancpain GT Series, Asia’s China GT series, and the United States’ Pirelli World Challenge.

Interior of the Princess S60

“We first ran with the Princess Yachts branding on the Continental GT3 when we raced at Bathurst 12 Hours,” said Brian Gush Bentley’s Director of Motorsport. “The logo was shown on TV on the side of the Bentleys for almost two hours of the 12-hour race, which we all agreed was a fantastic amount of air-time. The partnership went well and we were all keen to progress it further.”

Indeed, the recent Singapore Yacht Show from April 6 to 9 saw Princess Yachts hosting an impressive 11-model line-up as the British manufacturer unveiled its stunning new Princess S60, alongside the award-winning 75 Motor Yacht, 88 Motor Yacht and the Princess 32M from the M Class range.

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