“Women will go insane,” declared Audemars Piguet CEO Francois-Henry Bennahmias last April, when he informed us about the impending collection. About seven months in, and we get the first dibs on the first images of this new series.
Recently launched in Florence to celebrate the 40th anniversary of the women’s Royal Oak, the Royal Oak Frosted Gold watches feature subtly sparkling, textured cases and bracelets created using a process rooted in an ancient gold-hammering technique. This traditional process is known as the Florentine technique, and has been adapted by jewellery designer Carolina Bucci to create subtly dazzling accessories for years.
Bucci’s collaboration with Audemars Piguet in creating the Royal Oak Frosted Gold range, however, marks the first time this technique has been used on watches. It took months of experimentation between Bucci’s Florentine artisans and Audemars Piguet experts to figure out how to apply this surface finishing to the Royal Oak case and bracelet in a sufficiently refined manner that would maintain the watch’s clean lines and the supple feel of the bracelet.
The Royal Oak Gold Frosted watches are available in 37mm (automatic movement) or 33mm (quartz) sizes, and in white or pink gold. According to Bennahmias, these new timepieces will be produced in relatively small quantities, and will be available soon after the Salon International de la Haute Horlogerie (SIHH), which takes place next January. With his charming flair for drama, the CEO added, “I’m confident that they will all be sold by the end of March. I can sign this in my blood.”
This story originally appeared on The Peak